Feb. 10: Real Estate Agents Web Logs; China’s impact on our markets

Rob Chrisman

Rob Chrisman began his career in mortgage banking – primarily capital markets – 31 years ago in 1985 with First California Mortgage, assisting in Secondary Marketing until 1988, when he joined Tuttle & Co., a leading mortgage pipeline risk management firm. He was an account manager and partner at Tuttle & Co. until 1996, when he moved to Scotland with his family for 9 months. See more

Real Estate Agents: Blog, Blogging, Blogger…


Did you know “blog” is short for “weblog?” For a novice like myself, I wanted to know the differences in the lingo. A blog is a publically accessible personal online journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or reflect the purpose of the website that hosts the blog. A Blogger is the author and blogging is also writing a blog.


As a real estate agent, your blog is where you will share your most relevant and informative content on a regular basis. When you maintain a blog that regularly features unique and interesting information, it shows prospects that you are the expert at what you do.

Your blog will help you set yourself apart from the other real estate agents in your area who aren’t taking their online efforts seriously. Maintaining a successful real estate blog can include ideas such as, post on topics that your prospects will care about. Answer commonly-asked questions. Give updates on the community. Spotlight local businesses. Educate your readers on your city.


When blogging, (sorry couldn’t help it!), write in a friendly, casual tone while providing as much value as possible. When you’re creating content, it should be designed to make it easier for your prospects when they are considering where to live. If you create content that actually helps your prospects in their search for a home, they will be more likely to hire you.


Also utilize guest blogging, which is to share your content on other blogs. This is dually purposeful as it creates a sense of influence and allows you more exposure. Not only does guest posting give you a platform to showcase your expertise, it can also increase your blog traffic and provide useful backlinks.


What happens if China’s financial foothold continues to slip?


China is a key investor, stimulating growth in many areas. Lincoln Property and China’s Gemdale Corp. have acquired about 21.5 acres of land in San Jose that’s fully approved for four new office buildings totaling up to 415,000 square feet. Gemdale is also Lincoln Property Co.’s partner on two projects in San Francisco: a 19-story office tower at 350 Bush St., and a five-story office and retail project at 500 Pine Street. In Hollywood, Gemdale is building a six-story residential and retail complex near Sunset Boulevard.


Other Chinese investors are blazing paths through California as well. An affiliate of Guangzhou R&F Properties is building a condo tower in downtown San Jose; China New Era is the investor behind Insight Realty’s Museum Place proposal, also in downtown San Jose. Genzon Property Group is working with H&Q Asia Pacific on Burlingame Point, a major office campus on the Peninsula. Expansion and development obviously help simulate strengthen the economy. Progress is good right?


A bubble?


Ken Rosen, chairman of the Fisher Center for Real Estate and Urban Economics at UC Berkeley, has a sixth sense for predicting when a bubble is getting ready to burst. He has a pretty impressive track record. For instance, he warned ahead of the 2000 dot.com debacle and the real estate financial horror of 2008. It is true that the bay area is currently experiencing an impressive boom time, Rosen reiterates that when a bubble bursts, it always ends badly. He considers two potential risks that could bring an end to the Bay Area’s boom times. A hard economic landing in China or major players in the capital markets coming to their senses.


The financial wizards of the world are in fact voicing concerns regarding China’s ability to revive its economy. Some hedge fund managers are predicting that China will devalue the yuan by at least 30 percent. If that were to happen, the results could spark a global recession. John Burbank, the founder of $4.4 billion Passport, was reported to have told investors in an Oct. 30 letter to beware of a China-led shakeout. The world may be heading into “a global downturn that leaves no region safe, including the United States,” he wrote. If economic conditions worsen in China, particularly with nonperforming loans, it could mean the end of the dollar peg for the yuan, lower interest rates and the liquidation of risk assets around the world, he said.



A psychoanalyst shows a patient an inkblot, and asks him what he sees.

The patient says: “A man and woman making love.”

The psychoanalyst shows him a second inkblot, and the patient says: “That’s also a man and woman making love.”

The psychoanalyst says: “You are obsessed with sex.”

The patient says: “What do you mean I am obsessed? You are the one with all the dirty pictures.”





(Copyright 2016 Chrisman LLC. All rights reserved. Occasional paid job listings do appear. This report or any portion hereof may not be reprinted, sold or redistributed without the written consent of Rob Chrisman. To subscribe please visit www.knowledgeforrealestateagents.com.)